Food & Beverage
Food & Beverage subscription brands lead the pack in AOV—and they’re not slowing down.
Recently, the Food & Beverage subscription market has experienced dramatic upward growth. What started as a reaction to limited in-person shopping has turned into lasting consumer behavior—and immense growth that shows no signs of dipping.
Food & Beverage subscriptions have struck a chord with consumers. People realize that there are pantry staples they will always need on a recurring basis. Meanwhile, curated snack boxes provide a window into new flavors and cuisines, expanding shoppers’ worlds through tastes and textures. Whether you’re looking to launch your store or optimize your current offerings, harness the power of Food & Beverage subscriptions with Recharge.
Notable insights
Food & Beverage subscriptions have the highest AOV of any vertical
From 2020 to 2021, this category experienced an absolute subscriber boom, with 51% average monthly subscriber growth
More and more traditionally brick-and-mortar Food & Beverage brands are pivoting to ecommerce subscriptions, allowing their customers ultimate flexibility
