Health & Wellness
Subscribers are investing in Health & Wellness more than ever before.
Faced with an enormous opportunity for growth, the Health & Wellness subscription category is forecast to increase by nearly one third in the coming years. Our research on the physical subscription commerce industry echoes this, suggesting that people are increasingly investing in their self-care.
What does this mean for merchants in the Health & Wellness vertical? Focusing on building out your tech stack with the future in mind is more important than ever before. Choosing partners who can grow with you and offer maximum flexibility—like Recharge—will set you up for continued success.
Notable insights
AOV for subscriptions in the Health & Wellness category is on the rise, growing by 11% from 2020 to 2021
Meanwhile, MRR for the vertical increased by 138%
LTV for stores in this category also increased by 10% year-over-year
