Grow your subscriber base

Once you get a taste for how much higher your customer lifetime value (LTV) is for a subscriber, you’ll want more. The fastest way to get there is a combination of web optimization and an informed incentive strategy. We’ll detail each method you might explore on this page, including helpful resources to keep your business growing. Find even more guidance and inspiration within the Succeed with Subscriptions guide .

Not sure where your subscription growth compares against others in your industry? Start by reviewing our most recent State of Subscription Commerce report, below.

Checklist for subscriber acquisition

When it comes to growing your subscription program, your main goal should be to make signing up for subscriptions easy and attractive. Easier said than done, right? Start here:

  1. Optimize your shop’s UI and UX to encourage subscription sales. Does your website actually give customers the information they need to feel confident subscribing? Make sure signing up is an easy decision:
  2. Plan your incentive strategy. Creating enticing offers such as discount and loyalty programs are frequent acquisition approaches for good reason, but be sure to do it tactfully to avoid cutting into your bottom line. Consider incorporating these tactics:

Bonus features that allow you to reward subscribers There’s more to discounts than the subscribe-and-save option you can add while creating a subscription product. Discount by product volume with Bundles or by total price with discount codes . Advanced users might also explore our Workflows tool to reward loyal subscribers with further discounts or shipping incentives.

Find an agency to help you grow your subscribers

Looking for expert assistance to supercharge your marketing plans? Our agency partners can help! Explore the directory .

Common questions when expanding your subscription offerings Expand all

How can Recharge help me further upsell my current customers?

Start by using collections to make sure customers can easily add products and one-time purchases to their subscriptions from the customer portal. Next, consider an integration like Rebuy to follow up with subscribers on additional targeting. Resources Using Recharge Collections Upsell and cross-sell integrations

Which Recharge features have I not taken advantage of yet?

Browse our complete list of features to confirm you’re using every tool available to you. Resources Features page

Do I need to recreate discount codes I’ve already created in my ecommerce platform?

Shopify merchants can import their discount codes, but merchants using other ecommerce platforms will need to create the discount code in both the ecommerce platform and Recharge. Resources Importing discounts from Shopify

How do I integrate Recharge with my existing marketing and customer support platforms?

Each of our 50+ integrations can be quickly connected to Recharge through the “Apps” section of your merchant portal. Resources Integrations directory

What subscriber acquisition benchmarks should I be shooting for in my industry?

Reference how you compare to industry benchmarks using Recharge Analytics. You can also read our latest Subscription Commerce Report for more context on these trends. Resources Recharge Analytics Subscription Commerce Report

What metrics should I understand in order to improve my business growth?

The key metric to keep an eye on in this stage is your customer acquisition cost. Make sure you also monitor and understand other metrics like lifetime value and average order volume for a more comprehensive picture of your company’s growth trajectory. Resources More about customer acquisition cost Learn about other key subscriber metrics